Keeping your diner open 24 hours a day is a good claim to fame, and you are sure to have some customers, such as those who work night shifts, who appreciate being able to dine out at odd hours. However, business is almost certain to be slower in the middle of the night than during the day. Here are some ideas for diner owners looking to encourage more customers to come during the evening hours so you can maintain your current staff and grow your restaurant business.
If you're like many culinary consumers, you consider pizza and beer to be a classic combination that can't be beaten. Although a cold beer is certainly an excellent adult beverage choice when a well-prepared custom pizza is on the table, wine lovers shouldn't feel that they're being left out in the cold. Pairing wine and pizza is a little more difficult than choosing a beer to drink with it because normal wine pairing strategies aren't easily applied.